The same story can be told in infinitely different ways – especially when it comes to motion graphics, in which designers aren’t constrained by real-life footage, or in fact, reality at all.
From the low-tech days of flipbooks and black and white celluloid animation, right up to the invention of Adobe After Effects and Cinema 4D, we’ve come a long way. Despite all the changes, there are a few techniques that will never fail to charm us. Between the oldies (but goodies) and the freshest technological wonders, here’s a look at the top motion graphics trends of 2019:
1. Kinetic typography
Designers have certain rules they abide by. Stock photos are a big no-no and just the thought of resizing an image without holding down the ‘Shift’ key brings them imaginary physical pain. The same goes for the text – designers are taught never to stretch or distort letters. In fact, typography is pretty much the holy grail of graphic design. But just sometimes, rules are there to be broken.
This seems to be the case right now in the world of typography in motion graphics. We can see more and more designers pushing the boundaries of animated typography – stretching, twisting, pixelating and morphing text in all directions, often forming almost 3D structures out of letters.
2. Broken text
Another significant theme in typography is broken text. It’s by no means a new trend, but we can see new uses of it that take it to a whole other level. Words are played around with in various ways – they can appear gradually, one by one, be placed at different levels, or the letters themselves can be deconstructed and spread out across the screen.
Seamless transitions are one of those trends that will always stay close to our hearts, which is why they’ve been going strong for so many years. Designers are now implementing this sleek technique with a more contemporary touch. The lack of cuts between scenes results in videos with a very fluid sensation, as the scenes subtly blend into one another.
The transitions themselves become a central motif, as scenes seamlessly transform into new ones. The trick? One part of the video acts as an eye-catcher, drawing viewers’ attention to that image, while the other elements change in the background, morphing from undefined blobs and shapes into characters and objects.
4. Thin Lines
Lines are definitely underestimated. Despite their simplicity, they have an endless number of functions in design, from hinting at directions, helping define shapes, separating between elements and more. When given the opportunity to move and dance around, the possibilities of the humble line become endless. We can now see a growing use of lines in motion design, as they are integrated and animated to create various effects.
Clean, no-nonsense geometric shapes can be great. After all, there’s nothing like a crisp white office space or the exquisite simplicity of Japanese aesthetics. But sometimes, we want to liven it up a bit. That’s where “grain” comes in – a tool used in motion design to add a sense of noise to visuals that could otherwise appear flat and lifeless. This motion graphic trend can also be found in illustration, as it is a subtle, yet powerful way to add texture to basic vector imagery, helping make the visuals more relatable.
6. Liquid Motion
The same way grain is used to loosen up the sterility of geometrical, vector images, liquid motion also adds an organic feel to a motion graphics video. Instead of having very clean transitions and movements, this trend is about adding splashes of color that dance and flow like liquid across the screen, transforming into new shapes and creating some real visual delights along the way.
7. Combining 2D and 3D
Nostalgia is a powerful tool in design. We all love to think back on those classic 2D animations we watched as kids (Woody Woodpecker, Bugs Bunny, and The Flintstones are just a few that spring to mind). But now that technology enables us to do so much more, designers are starting to integrate this retro 2D style with contemporary 3D motion graphic techniques. These kinds of animations may first appear flat, even paper-like, but the integration of camera movements from different angles gives the volume and depth of the elements.
8. Big, Bold Typography
Another prominent trend in the world of text in design is large, dominant typography. We can also see this trend being used on many websites, as it gives brands and designers the chance to convey their messages loud and clear, boldly presenting who they are and what they stand for.
Representing three-dimensional spaces and objects on two-dimensional screens has proved to be the center of much interest, discussion, and turmoil in the last years. We’re constantly searching for the best ways to represent physical activities and objects, like notebooks or microphones on the growing number of mobile apps we design and develop. Skeuomorphism had its moment of glory, but is now long dead, having been replaced by flat design. The isometric design has squeezed its way in there with the other styles, attempting to find a way of representing 3D elements on the screen.
10. Design Surrealism
Continuing in designers’ explorations into how to portray real, three-dimensional life on flat screens, a new trend is starting to pop up: digital-surrealism. This style depicts a surreal virtual world, made up of highly crisp visuals and materials that appear simultaneously familiar and imaginary. The intersection of material and digital design allows for behaviors that would be impossible in real life, from bubbles that never pop to objects evaporating into thin air or defying gravity and liquids magically transforming into solids.
Our corporate video services include, customer testimonials, on-location shoot, adverts, in-studio productions, live event coverage and multipurpose animations. Contact us for information on how we can assist you with your motion graphics.