2020 Colour Trends To Try Out

2020 is just around the corner, which means the world of design is about to see a host of new trends in the design space.

But when it comes to colour, what are those trends going to look like? When it comes to design, there’s no single element more impactful than colour. The colours you incorporate into your design can completely change the look, feel, and perception of your work—which is why you need to choose your colours wisely.

And that includes choosing colors that feel on-trend.

But the definition of “on-trend” is constantly changing, and if you want your color palettes to fit that definition, you need to keep your finger on the pulse of what’s going on in the world of design—and what color trends are emerging as the go-to standard for the upcoming year.

So, when it comes to color, what is “on-trend” going to mean in 2020? Let’s take a look at some of the biggest color trends predicted for the upcoming year—and how you can incorporate those trends into your designs:

Calming, nature-inspired palettes

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We live in a tech-focused culture. We’re constantly bombarded by information, distractions, and a seemingly endless array of new technology that demands our attention.

But as we move into 2020, all that tech is making a lot of people feel overwhelmed and stressed out—which is why it makes sense that one of next year’s biggest color trends is all about finding calm within the chaos.

Three of the world’s largest paint companies (Behr, Sherwin Williams, and PPG) recently released their 2020 colour palettes, and there’s a clear theme across the board—colours inspired by the great outdoors (mainly greens and blues) that act as an antithesis to our tech-centric culture and evoke a sense of peace, calm, and tranquillity.

“The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” said Dee Schlotter, senior color manager, PPG paint brand, in a recent Forbes article. “The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky—creating serenity in any space.”

And while these paint companies are focused on predicting colour trends in the world of interior design, the nature-inspired colour trend is already making waves in other design arenas—a trend that’s projected to extend well into the upcoming year. “The nature trend has been very strong in graphic design in 2019, with lots of creams, browns, and greens seen on Instagram squares. There is also a strong focus on plants, all things cosy, and delicate plant illustrations use as design elements,” says Blaskievich of Charm Creative. “I don’t believe this is going away any time soon.”

How to incorporate this trend into your designs

When choosing colour palettes for your designs, look for nature-inspired shades—like greens, blues, creams, and browns—that is going to have a calming, soothing effect on your viewer. People are in desperate need of tranquillity—and the more tranquillity your designs (and colour palette) inspires, the more on-trend it will feel in the upcoming year.

Bold, contrasting colours

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As mentioned, neutral colour palettes are set to be a big 2020 colour trend thanks to their ability to offer a subdued alternative to today’s sometimes stressful, in-your-face culture. But, according to Blaskievich, in-your-face colour palettes are going to be just as on-trend. “There is also an emergence of pairing colours that are traditionally considered clashing: Red with light pink, or neon pink paired with periwinkle,” says Blaskievich. “These pairings create a bold aesthetic, but one that is also whimsical and playful.”

How to incorporate this trend into your designs

Don’t be afraid to go bold with your colours, but the key to using this trend successfully? Balance. Pairing bold, contrasting colours with neutrals can help tone done the intensity of the palette, making for a design that feels visually impactful—and not visually overwhelming. “Choose one or two vibrant/bold colours, and let neutrals do the rest,” says Blaskievich. “The neutral colours will allow the brighter colours to shine, as well as let the eye of the viewer have a break.”

Pairing colour and texture

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Clearly, there are a number of color trends that are set to be big in 2020. But another trend that’s set to hit in the upcoming year goes beyond color—and, instead, is about pairing color and texture.

“From a graphic design, or visual design standpoint…I think it is important to note the prevalence and literacy with 3D rendering software such as Cinema 4D. These programs offer a more seamless simulation of material textures—polished metals, marble patterns, plasticine surfaces,” says Eschrich. “The interaction of colors…and these digitally rendered material surfaces speak to a more expanded color palette driven by texture.”

How to incorporate this trend into your designs

When creating your designs, think outside the box and go beyond just choosing colors—and, instead, think about new and interesting ways to combine color and texture. Add a metallic polish to a blue for a more impactful finish. Infuse texture to neutral colors to add visual interest to an otherwise muted design. Get creative in the way you bring together different colors and textures—and what you’ll end up with? Designs that feel completely on-trend in 2020.

Embrace the color trends of 2020

There are still a few months to go until 2020, but the colour trends from the upcoming year are already starting to emerge. So all that’s left to do? Get out there, embrace the colour trends of upcoming year, and use it to take your designs to the next (2020-inspired) level!

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