The future of e-commerce is mobile, evidenced by the fact that the time spent on apps is soaring. According to App Annie, in 2017, consumers spent 44 percent more time on the top digital-first shopping apps (think Amazon Shopping, Wish, Etsy, and Zulily) than they did the previous year
Consumers like convenience, that is why they are flocking to e-commerce apps because they make internet shopping even easier – when they’re done well, that is. Mobile is not new, so businesses have to approach it in fresh ways to stand out. Entertaining and user-friendly interfaces get shoppers on an app and drive them to make a purchase. Business leaders need to understand the power and potential of mobile to maximize this opportunity.
In 2017 it was found that during the December holidays 33.1 percent of online sales were made by mobile.
Why is mobile shopping so popular during the holidays? It’s the perfect platform for discovery shopping — the pleasant surprise of finding something you didn’t know you wanted. And that appeals to consumers in search of gifts for friends and family.
Consumers perusing their phones in their downtime generates the ideal scenario for discovery. And when businesses can create a mobile presence that’s both dynamic and quick, they’ll stand the best chance of turning mindless browsing into sales. Businesses should rely on mobile to drive e-commerce. Here’s how they can effectively do that:
1. Satisfy consumers’ desire for instant gratification with snackable moments.
Mobile browsing is typically done in quick bursts — something has to capture a user’s attention immediately, or he’ll move on. So, create a platform that immerses customers in discovery shopping right away.
Snapchat built a proprietary store within its app. Snapchat users can play with the dog ears filter, for instance, and purchase a T-shirt modeled after the filter right in the app. This dynamic experience keeps users from having to switch apps to make a purchase – a surefire way to lose their attention – and allows Snapchat to continue to engage users.
2. Shrink your Check Out Time to Seconds.
Time could be a make or break factor for mobile shopping, particularly during the purchase process. Amazon pioneered the one-click checkout for that very reason: If a purchase takes too long to complete, a user is likely to abandon it.
Mobile Ecosystem Forum found that 58% of online shoppers started a purchase but stopped along the way. When asked they expressed that they felt that they were asked too many questions or the process was just too long. Today’s shoppers want quick and easy ways of making their purchases.
Think of Uber’s success: Users can get a car quickly, they have all the information they need upfront and they don’t have to do anything to pay. An ideal e-commerce app should be like Uber in this way – streamlined, fast and transparent.
3. Drive Discovery with Push Notifications.
Push notifications are a great way to catch users’ attention and draw them in. Localytics reported that 52 percent of smartphone users have enabled these notifications on their phones. These can be highly effective to promote products, remind shoppers about their abandoned carts or engage absent users.
There’s a fine line between engaging and annoying your audience with notifications, though. Playful, creative push notifications can draw users back in, while incessantly poking them will likely cause them to withdraw further. The tactic here is to educate and entertain.
Furthermore, segmentation helps ensure personalization. The data on an app can determine which products and information are relevant to different groups of users. This empowers businesses to deploy messaging that’s relevant and valuable.
Mobile is neither new nor is it going anywhere. In-app purchases will continue to grow, especially as spending in continues to rise. Businesses must optimize their apps for the most engaging user experience to capitalize on mobile’s potential.
Where is the Beef Designs and develops user-friendly apps that are tailored to your goals and objective. Visit our website to learn more information.