The first thing you’ll think about when you want to create a logo is “I want a perfect logo for my brand”, right? Because you obviously want to create one that your audience will positively associate you with. A logo is a powerful tool to convey your message and represent yourself, and getting customers/clients/audience to remember your brand begins with an effective logo design.
If you think of a red bullseye, what’s the first thing that comes to your mind? Target, right? The red bullseye is strongly associated with the brand Target because whoever created their logo knew that this iconic red target will be recognized almost everywhere by anyone since it created a distinctive image in the customers’ minds. Having your audience remember your brand is an essential point to focus on if you’re planning to expand and grow your brand into a successful one as time passes by.
So, what’s the purpose of a logo?
Your logo is most probably the first impression that a person will have of your brand. It’s the first encounter and the first thing they see when they know about you or decide to deal with you, whether it’s on your business card or on your website or anywhere else. It’s most likely what a person will remember later on after they’ve left.
A good logo will show an analogy and a symbol of your brand and will effectively communicate your intended message or image to your audience. In order to do that, you need to have an eye for color, text, images, style, proportion, etc. If you design a logo that effectively represents your brand, you’ll be able to accurately deliver your message and hence achieve the purpose of a logo.
Now, there are 4 things that you should keep in mind when designing a logo:
1. The Individuality of Your Logo
Your logo has to be original and unique. But, it doesn’t have to explicitly say what your brand does or offers. For example, Apple doesn’t have a logo that immediately says “Computer and Technology” because what does an apple have to do with that right? And Starbucks doesn’t have a coffee bean in its logo even though it offers all sorts of coffee! But when you look at both of these logos, you immediately recognize them even without any words or obvious signs as to what they do.
The reason why you can immediately remember some companies by their logos and not others is that the former successfully chose original logos that effectively marketed and advertised their brand for them. You can achieve the same result when you put more effort into an original and unique logo of your own. Don’t try to copy a logo or make a similar design to another brand with the hope of getting recognized and getting more attention because that will actually have an adverse effect on your brand.
2. The Simplicity of Your Logo
Now, how do you think a logo should be? Sophisticated or simple? In my opinion, it should definitely be simple. A powerful and persuasive logo doesn’t have to be complicated at all. As a matter of fact, a simple logo can speak volumes and convey a message in a more clean way than a complex logo. It isn’t always easy to achieve simply designed logos but they definitely are the most recognizable.
A logo can be an image on its own and it can also have some words in conjunction with the image, however, words aren’t always necessary. The most important thing is that the logo is able to stand on its own and be easily described to someone who hasn’t heard of your brand before.
Even though your aim should be to have a simple logo, you can still be able to make it distinctive enough for it to be immediately recognized.
3. The Size and Shape of Your Logo
Now you might be thinking of how you want to design the logo. Do you want it horizontally, vertically, or square or circle. You can always create your logo in all these sizes depending on where you want to use it (horizontal for web banners, square for social media, etc) but the most important thing is that you should keep the aspect ratio in mind. Aspect ratio is the relationship between the height and width of the logo and the space required for the reproduction of the logo. This is very important to consider because you don’t want a logo that is too wide and short or too tall and skinny. It’ll be visually unpleasing and you’ll have a lot of layout issues when using the logo in different places. If you don’t know how to do that, you can get professional help by hiring a graphic designer or artist who has many resources to use for that. Regardless of the size of the logo, you should be able to print a high and equal quality logo.
4. The Evolution of Your Logo
Even after successfully designing your simple yet distinctive logo, it’s okay if you revisit the design from time to time. No one is immune to change, not even the big companies. Change is sometimes exactly what you need to up your game. It doesn’t have to be a big and drastic change. It could be some minor changes that can make your logo smoother, more stylish, more polished, just better. A great example would be Google in this case. It introduced a new version of its logo in 2015 after 16 years of its initial design! This didn’t take anything away from the brand at all. Wherever you see that multi-colored G, you’ll still know it’s Google! This shows you that a logo is effective and works for its brand
Creating a great logo will only advance your brand, grow it, and make it more recognizable. Keep it simple, clean, and strong. These key factors will definitely do the trick! Come up with several designs for your logo and experiment until you decide on the one that best describes who you are.
We have a passion for creating, designing & marketing. Our in-depth knowledge of designing visually striking artwork & our skills to create attractive campaigns that will work well for you & your company. For more information on our services visit our website.