4 SEO Ideas We Overlook That Could Increase Our Ranking

Content Marketing may be up there in the line of importance, but that doesn’t change the fact the SEO Remains the most important factors in ranking websites on Google. Survey says, of small to midsize digital marketing agencies, 32% of agencies reported that SEO as a service generates the most revenue for them.

However, as technology advances and search engines continue to evolve and adapt their algorithms, it can be difficult even for veteran SEOs to keep up. This means you could be overlooking significant SEO value on your site.

In other words, if you’re missing key SEO strategies, you could cost your business some serious revenue. Not interested in flushing money down the toilet? I didn’t think so.

Implement these four SEO hacks to skyrocket your rankings and put money in the bank.

1. Increase page speed by compressing images

Images are often the reason to slow loading times. On average, images make up 68% of a web page’s total weight. But even though many people know that page speed is an important SEO ranking factor, when it comes to optimization, the image size is often overlooked.

One of the reasons for this is because if you are loading (and reloading) your website on your own computer or mobile device, the page has likely been cached. A web cache temporarily stores the data on a web page to reduce server lag (aka page speed).

In other words, once a page has been loaded and cached, the server will provide the cached version to save time when you return later on to bring up the site.While caching once a week is a good idea if you want to increase fetched response time, it can inadvertently give SEOs the impression that their website is loading faster than it actually is.

The problem?

If you aren’t checking page speed from an outside computer or with a page loading measuring tool, you may not notice that your images are causing delays on the user’s end. And when 53% of people abandon a website that takes more than three seconds to load, that is a mistake you can’t afford.

2. Improve CTR with Google Search Console

While CTR isn’t a proven ranking factor, improving your organic CTR will help boost your organic rankings.

Back in 2009, the head of Google’s webspam, Matt Cutts, answered questions related to CTR on YouTube:

“It doesn’t really matter how often you show up. It matters how often you get clicked on and then how often you … convert those to whatever you really want (sales, purchases, subscriptions)… Do spend some time looking at your title, your URL, and your snippet that Google generates, and see if you can find ways to improve that and make it better for users because then they’re more likely to click. You’ll get more visitors, you’ll get a better return on your investment.”

3. Use linkless mentions to build ranking value

Though it goes against traditional understanding of SEO, link building without links is becoming a key part of ranking strategy. The idea is that brands that garner a lot of mentions, both in social media and on websites and long-form content, are trusted and therefore authoritative in search engines’ eyes.

While this ranking strategy has flown under the radar a bit, both Google and Bing have indicated that linkless brand mentions factor into how the search engines measure authority and quality.

For years, word-of-mouth marketing and social shares have made and broken brands. It’s no wonder that search engines are using this social capital as a key indicator of consumer trust and confidence.

4. Optimise your content for voice search

Images aren’t the only places you can squeeze out more SEO value. With the advancement of Siri, Google Assistant, and other smart AI systems, voice search has become increasingly common among mobile users. In fact, as many as 40% of online adults use voice search at least once per day. Some estimates are putting voice search at over one billion queries a month, and more than 50 million voice-activated devices were in circulation as of January 2018.

If you have a page full of content that doesn’t address what your users actually want to know, then it isn’t doing you any good.

Conclusion

SEO has a basic premise: build links and authority to rank in SERPs. But with ever-changing algorithms, competing data, and hundreds of tools, strategies, and approaches, it’s easy to see how an SEO can get lost in the to-do lists.

Since SEO has a significant impact on business revenue, digital marketers can’t afford to overlook any strategies that provide added SEO value. Optimize your image sizes to boost page speeds. Resize them as needed.

Add descriptive image file names to your images so that Google ranks them for keywords, too.Use linkless mentions to build your ranking value.

Finally, be sure to optimize your site for voice search. Though some of these hacks may seem deceptively simple, their combined value can have a profound effect on your overall rankings. Be smart. Don’t let these SEO hacks pass you by.

We can help you with your SEO and advice further on how to increase your SEO ranking. Click here to visit our website and learn more.

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