Mobile apps can have multiple functions, and before building your app you’ll have to make a choice as to what features you will have on your app that best suits your objective. One choice a lot of developers hardly think of is video integration.
Regardless of what your app is or what it does, you should consider adding a video component. Financial app developers and game developers are probably wondering why they would need video features. There are plenty of reasons. We’ll only give you a few.
1. User interface
It’s no secret that our generation would rather watch a video on something than read about it. Video within the app can provide an introduction that explains how to us the various features or serve as a small advertisement about the app and what it does. This could increase user satisfaction and engagement during time spent in the app.
According to Statistica, the majority of consumers around the world mostly use mobile apps to access videos on their mobile devices. You need to be part of that.
Example: A time-tracking app can provide a simple entry to video, with reminders on appropriate time logs.
A 30-second video will get users excited about your app in ways a screenshot simply can’t. Videos can sell the app in an advertising format, offer a brief preview of your app’s functionality or do both. These videos are displayed prominently in Google Play and iOS stores.
4. Social Media
Speaking of advertising, you can use your app’s promotional video on social media platforms, too. On average, Facebook reports more than 8 billion video views per day. (Mostly with the sound off, by the way.)
Example: An app could tackle complicated processes by highlighting excerpts on social-media channels. Walk users through the process by showing a calm and happy person slowly taking each step. With video, users can repeat as many times as needed to address their problem.
5. Customer Expectation
About 80 percent of apps are deleted after just one use. Some apps seem to promise one thing and deliver another. With more than 6.5 million apps out there, it will be easy for yours to get lost. That’s probably not what you were expecting after all the work, time and money you put into building your app. An explainer video that demonstrates what your app is and what users can expect will go a long way. If a consumer is faced with two similar apps, but one offers a nice, short explainer video, odds are the one with video will get the nod. Even a short video can help reinforce a user’s confidence that your app meets his or her needs.
Building videos that support your app.
Given the time, effort and money you’re putting into the app itself, you might feel tempted to use pre-built cartoons via a template service. Don’t. The videos in your app should match the overall app design and quality. Otherwise, you show potential customers that your app is thrown together. This mismanages their expectations.
Videos should be integrated into the app itself. A link that sends users to YouTube doesn’t cut it. Each video should be so much a part of the app that it flows and feels like part of the user’s experience.
Here are some other things to keep in mind with your app video:
- Create a special video player for the app, with a similar skin, and embed it at various stages of app use.
- Make it easy to find your video and just as easy to turn it off, if a user wants to skip it.
- Determine which videos will play during a specific part of the experience and which will play only after the user selects a “Help” or “More Info” button.
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