5 Website Homepage Essentials

Homepage Essentials

Treat your homepage like your living room. It’s where everyone lands when they come to visit you. It is important to make sure that it’s welcoming and it makes people want to stay longer.
There are quite a number of important things one has to add to their homepage that are important to gaining leads, however we’ll name 5 that are most essential.

1. Headline

Within three seconds, a website needs to tell visitors what the business has to offer. That’s where your headline comes in. Many different types of people might visitor your website, and you’ll be hard-pressed to find a few words that hit home for everyone. Instead, it is recommended that writing your headline to target at least 20–35% of those people that are most likely to be happy with your product.

2. Call-to-Action

Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign. Skipping the CTA is a grave mistake that won’t bode well for your company.

3. Supporting Image

Effectively used, images can help drive more visitors to your website, promote social sharing and ultimately help drive business goals such as sales. Images on your website act as storytellers, allowing website visitors to visualize your product or service

4. Content Offer

Folks who may not be ready to buy might rather download an offer that gives them more information about a topic they’re interested in. Consider having those little offers that will keep your potential client coming back to your website.

5. Testimonials

When it comes to all businesses (large and small), the success of the business depends heavily on word of mouth. Testimonials are formal forms of expression that support that concept. They are extremely powerful tools when it comes to strengthening your branding.

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