Designing your own logo? Here are some really good reasons why we think you shouldn’t.
1. Looking Professional
Your logo is the standard bearer for your business. It underpins your brand, encapsulates what you are and should be pitched to sit well, if not better, with the competitors in your lead market. It is crucial that you get this right, so employing a graphic designer who knows what they are doing is a worthy investment for any business.
2. Lack Of Design Knowledge
Without wishing to sound sinister, it can be said that there is a dark art behind the success of a good graphic design. What looks simple to the eye is almost certainly crafted to make the best use of white space, has carefully chosen fonts, complementary coloring, bespoke graphics and is likely to reflect tried and tested methods that are known to resonate well with audiences. Years of knowledge and study are condensed into a small piece of work.
3. Your Time Is Precious
We are all struggling to be masters of our ‘things to do’ lists, which set the framework for where we should be spending our time. Without wishing to stray into the field of project management, it stands to reason that if there are things that we can do to free up more of our time while improving rather than compromising what we deliver, we should certainly consider doing that. Sure there are costs involved in employing the services of a graphic designer, but it is very much balanced against the value of your time spent on other activities.
4. A Critical Friend
In business, it is sometimes said that there is a danger of being too close to things, not being able to see the wood for the trees. Passion is a great driver for any business but it can maybe cloud your judgment when you automatically expect others to see what you see. That is why employing a graphic designer to take forward your design brief is a great move. It is helpful to have someone detached who will look at things from a different perspective. The initial views expressed between designer and client may not be mutually compatible but there is every chance that you will end up with a great logo that reflects the best of both opinions.
“Ultimately a good logo is something that people recognise instantly and relate to.”
― Matt Mickiewicz
5. The Right Tools For The Job
You could undertake a Google search right now and land on a list of links that will sell you a tool offering an easy way to producing your own logos. The truth of the matter is that professional designers use tried and tested software such as Photoshop and InDesign because they are the tools that produce the best work. At Where Is The Beef Media, we are of the view that anything else is a compromise which will be reflected in the quality of the final design piece, which ultimately reflects on the business that it is designed to represent.
6. Return On Investment
At Where is the Beef Media, we have no qualms in saying that getting a professional graphic designer to design your logo makes complete business sense. If you are more likely to get customers from slick branding on your website, social media, and promotional material, then over time this must be a great return on your professional logo design investment.
Of course, the decision to DIY your logo design is very much a personal one, but having read this blog we hope that we have given you food for thought.
We have a passion for creating, designing & marketing. Our in-depth knowledge of designing visually striking artwork & our skills to create attractive campaigns that will work well for you & your company. Visit our website for more information.