6 Reasons Why You Shouldn’t DIY Your Logo.

Designing your own logo? Here are some really good reasons why we think you shouldn’t.

1. Looking Professional

Your logo is the standard bearer for your business.  It underpins your brand, encapsulates what you are and  should be pitched to sit well, if not better, with the competitors in your lead market.  It is crucial that you get this right, so employing a graphic designer who knows what they are doing is a worthy investment for any business.

2. Lack Of Design Knowledge

Without wishing to sound sinister, it can be said that there is a dark art behind the success of a good graphic design.  What looks simple to the eye is almost certainly crafted to make the best use of white space, has carefully chosen fonts, complementary coloring, bespoke graphics and is likely to reflect tried and tested methods that are known to resonate well with audiences.  Years of knowledge and study are condensed into a small piece of work.

3. Your Time Is Precious

We are all struggling to be masters of our ‘things to do’ lists, which set the framework for where we should be spending our time.  Without wishing to stray into the field of project management, it stands to reason that if there are things that we can do to free up more of our time while improving rather than compromising what we deliver, we should certainly consider doing that.  Sure there are costs involved in employing the services of a graphic designer, but it is very much balanced against the value of your time spent on other activities.

4. A Critical Friend

In business, it is sometimes said that there is a danger of being too close to things, not being able to see the wood for the trees.  Passion is a great driver for any business but it can maybe cloud your judgment when you automatically expect others to see what you see.  That is why employing a graphic designer to take forward your design brief is a great move.  It is helpful to have someone detached who will look at things from a different perspective.  The initial views expressed between designer and client may not be mutually compatible but there is every chance that you will end up with a great logo that reflects the best of both opinions.

“Ultimately a good logo is something that people recognise instantly and relate to.” 
― Matt Mickiewicz

5. The Right Tools For The Job

You could undertake a Google search right now and land on a list of links that will sell you a tool offering an easy way to producing your own logos.  The truth of the matter is that professional designers use tried and tested software such as Photoshop and InDesign because they are the tools that produce the best work. At Where Is The Beef Media, we are of the view that anything else is a compromise which will be reflected in the quality of the final design piece, which ultimately reflects on the business that it is designed to represent.

6. Return On Investment

At Where is the Beef Media, we have no qualms in saying that getting a professional graphic designer to design your logo makes complete business sense.  If you are more likely to get customers from slick branding on your website, social media, and promotional material, then over time this must be a great return on your professional logo design investment.  

Of course, the decision to DIY your logo design is very much a personal one, but having read this blog we hope that we have given you food for thought.

We have a passion for creating, designing & marketing. Our in-depth knowledge of designing visually striking artwork & our skills to create attractive campaigns that will work well for you & your company. Visit our website for more information.

8 Responses
  1. Thanks for all of the hard work on this web site. My mom really likes making time for investigations and it’s obvious why. A lot of people know all about the lively form you convey simple guidelines by means of your web blog and as well increase participation from people on that theme and our girl is certainly discovering a whole lot. Take advantage of the remaining portion of the new year. You are always performing a wonderful job.

  2. I simply want to tell you that I’m new to weblog and certainly loved this website. Likely I’m going to bookmark your blog . You certainly come with very good articles. Thank you for sharing your web-site.

  3. Thank you a lot for providing individuals with an extraordinarily superb opportunity to read articles and blog posts from this blog. It can be very good and full of amusement for me and my office mates to search your web site no less than 3 times a week to find out the new things you have got. Of course, I am just always happy with all the perfect concepts served by you. Selected two points in this post are basically the most beneficial we have all ever had.

  4. Thanks for all of the hard work on this web site. My niece really likes making time for research and it is simple to grasp why. My partner and i know all of the powerful way you produce vital techniques via this web site and therefore strongly encourage contribution from other individuals on that subject plus our own daughter is really starting to learn a lot of things. Take advantage of the rest of the new year. Your conducting a brilliant job.

  5. I must express my love for your kindness in support of those individuals that should have guidance on this theme. Your real commitment to passing the solution all-around came to be really valuable and have in every case helped some individuals like me to realize their ambitions. Your new interesting information can mean this much to me and a whole lot more to my office workers. Thanks a lot; from everyone of us.

Leave a Reply