6 Things to Consider When Designing a Company Logo


When designing a logo there are a few things one has to know. Keep in mind that your company logo is not just another visual you create to promote your company. It is literally what greets your customers when they receive an email, a broacher or a catalogue. Just like a front desk admin clerk, it is the face of your company. Getting a memorable logo is vital to your company’s success.

We have 8 things we think you should consider when designing a company logo:



1. Know what you end goal is.

You need to know who you want to attract, how big you target market is and what they like. Find out what catches their attention and what keeps them coming back to certain brands. Once you are equipped with the right information, you’ll know what colours, shape, or fonts to use.


2. Trends are guidlines

It’s really not necessary to follow trends. Design trends can be used as guidelines to help you decide what type of design would work best for your company. Trends are temporary and they change every year or month, and changing your logo every month would not be healthy for your brand at all. Consider trends don’t follow them.



3. Create a black and white logo first.

Black and white will help you decide the direction you want to take, and it makes it easier to for your paper communication. Colour is great, but no one uses it all the time. Make sure your logo looks memorable even when it’s black and white. And if it is, you’ll hear the sound “Kaching-ching” even in your sleep.



4. Make it scalable

A scalable company logo is one that does not lose its sense of proportion. Logos are versatile designs that appear on almost every small and big thing. Thus when you put in on large billboard designs, it should appear proportionate in all angles. A way to achieve this is the use of grids



5. Think memorable

We all remember unique logos that stand out from the rest. Create something that people can enjoy looking at when they receive communication from you or walk past your signage. Use colours that are welcoming and won’t hurt their eyes, fonts that won’t make them struggle to understand what is written. The key to it all is to be unique.



6. Give your design a deeper meaning.

Make you logo appealing to you customers/clients feelings, think “Brand Experience”, if they feel an emotional connection to your logo that could be the opening to your brands success, and customers loyalty. Your logo should show intent; it needs to be a visual representation of your brand.


Contact us with your logo desires and we can assist in create your brands greeting. Check out our website for more information on www.whereisthebeef.co.za

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