6 Ways to Create Content that your Audience Will Love

There will always come a time when we all run out of content and nothing to give to our social media community, feeling unsure about what content to create and share.

Marketers have a trial and error moment, where we try everything and wait to see which will work, and stick. We’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. These strategies help to uncover the types of social media content that our audience loves to engage with and share.

And in this post, you’ll learn about six ways to discover the content your audience craves.

1. Use your Analytics

Your social media analytics can tell you what works and what does not. what people respond to and what they just won’t even click on.
What you’ll want to do is to study your top-performing posts and re-create them. Here’s how to find your top posts with the native analytics on Facebook, Instagram, and more.

Facebook

One way to find your top-performing Facebook posts is to go to your Page Insights > Posts and manually look for posts with high reach or engagement.

Instagram

To get the analytics for Instagram, you’ll need to have a business account. In your business account, tap on the analytics icon on your profile. Then, tap on “See more” under the “Posts” section. Here, you’ll see your top posts sorted by impressions. You can also sort it by engagement, reach, and more, and adjust the time period.

You can also find your top posts on TwitterLinkedIn, and Pinterest using the respective native analytics.

Once you’ve found your top posts, try to find a pattern among them. Here are some questions you could ask yourself:

  • Is there a common topic among them?
  • Is the content from a particular source — your blog or other publications?
  • Does a particular content type — text, image, or video — perform consistently better?
  • Did people leave any interesting comments on those posts?

2. Ask Your Audience

The second strategy is to ask your audience. You could simply post a question or a poll on your social media profiles. For example, “What content do you want to see us sharing?”

If you would like open-ended replies, posting a question will be great. If you have a rough sense of what your audience might be interested in, you could create a poll and list a few options. For example, a while back, we created a Twitter poll to ask our followers what sort of content they would like to see more of from us.

Alternatively, you could email your blog subscribers and ask them what they would like to see from you


3. Learn From Your Industry Peers

The third strategy is to learn from your industry peers. Look at the top pages in your industry and see what is working for them. If you have a similar target audience, what worked for them will likely work for you, too.

It’ll be great to go beyond just your competitors. Are there other companies that you admire, which you can learn from? Maybe because they are in the same space but aren’t your direct competitor. Or perhaps their way of marketing resonates with you.

Here are a few ways to research on your favourite companies:

Facebook

On Facebook, you could use Pages to Watch. This feature allows you to quickly compare the performance of your Page with similar Pages. You can also click on any of the Pages and see their top posts for the week.

You can find this feature in your Page Insights, at the bottom of your Overview tab. This feature will only appear once you have more than 100 Likes on your Page.

Twitter

On Twitter, you could create a Twitter list of the companies that you would like to learn from and regularly check out what they share.

Here’s how to create a Twitter list:

  • Click on your profile photo and select “List”
  • Click on “Create a list” and fill out the fields (You might want to keep this list private)
  • Hit “Save list”

Once you’ve created your list, head to the companies’ profile, click on the three dots, and select “Add or remove from lists…” to add them to your list.

Another tool you could use to monitor several lists at the same time is TweetDeck. It is a free tool by Twitter, which allows you to have multiple columns of tweets from a list, search result, and more.

While it’s great to learn from your favorite companies, you might not want to follow them exactly. This is because ultimately your brand is different from theirs and you would likely want to be unique with what you’re sharing on your social media profiles.


4. Use a Research Tool

The fourth strategy is to use a content research tool like Buzzsumo.

Buzzsumo is like Google for the most shared content. You can search for any keywords (e.g. “social media marketing”), and Buzzsumo will show you the most shared content that’s relevant to the keyword.

Look through the results and see if you can identify the popular topics around that particular keyword.

What is also helpful is that Buzzsumo breaks down the share count by networks. So you can see if a piece of content is more popular on Facebook, LinkedIn, Twitter, or Pinterest.

Buzzsumo also allows you to sort the results by the social network. For example, maybe you want to see what types of articles are popular on Twitter. You can click on the “Twitter Shares” header, and Buzzsumo will sort the articles by the number of shares on Twitter.

This is also a great way to find quality content to share on your social media profiles. If an article has done really well on Twitter in general, it would likely resonate with your audience, provided that it is relevant to them.


5. Create Social Personas

The fifth strategy is to create marketing personas. Your marketing personas will give you ideas on what content to create and share on social media. Here’s what a persona is and why it’s important, according to Adele Revella, the founder and president of The Buyer Persona Institute.


… a buyer persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience.
Without personas, you may only be guessing what content your audience wants, which means you are more likely to revert to creating content around what you know best (your products and company) instead of around the information your audienceis actively seeking.

Once you have done your research and created your marketing personas, you’ll have a better sense of your core audience’s goals and challenges, and the content that they want to read.

6. Follow trends

And Finally, keep an eye out for general trends in the social media space and follow them. This will help you get a general sense of the types of content to post. While it won’t be very specific to your audience, it can still be helpful.

For example, the top content format now is video. Video posts have the highest average engagement and twice the level of engagement of other post types on average. 85 percent of businesses would like to create more videos in 2020

We would be delighted to assist you in creating video content for your social platforms and websites. Check out our website for more information

170 Responses
  1. Our planet really need to research a lot more of your mouth, you’re a new abundant publisher. Look after producing. Many thanks for revealing your personal skill.
    [url=http://www.estg.ipvc.pt/~jruvc2016/?p=24988]coque iphone xr[/url]

  2. I just want to say I am beginner to weblog and truly savored you’re blog site. Probably I’m want to bookmark your blog post . You certainly have tremendous writings. Thanks for sharing your blog.

  3. I really liked this post i actually read your blog fairly often, and you’re constantly coming out with some great stuff.

    I shared this on my fb, and my followers loved it.
    Keep up the good work 🙂

  4. I really liked this post i try to read your blog very often, and you’re always coming out
    with pretty great stuff. I embedded this on my fb, and my followers really
    liked it. Continue the very good work 🙂

  5. Thank you a lot for sharing this with all of us you actually know what you’re talking about!
    Bookmarked. Please also consult with my website =).
    We will have a link trade agreement between us

  6. I really liked this post i read your blog very often, and you’re
    consistently coming out with some great stuff.
    I shared this on my facebook, and my followers really liked
    it. I really admire the very good work 🙂

  7. This post was amazing i read your blog fairly often, and you’re constantly coming out with a lot of great
    stuff. I embedded this on my fb, and my followers really liked it.
    Keep up the great work 🙂

  8. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several emails with the same comment.

    Is there any way you can remove me from that service?
    Cheers!

  9. I think this is among the most important information for me.
    And i’m glad reading your article. But want to remark on few general things, The website style is great, the articles is really great : D.
    Good job, cheers

  10. Great post. I was checking continuously this blog and I’m
    inspired! Very helpful info particularly the last phase :
    ) I care for such information a lot. I was looking for this certain info for a long
    time. Thank you and best of luck.

  11. Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year old
    daughter and said “You can hear the ocean if you put this to your ear.” She placed the
    shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is completely off topic but I had to tell
    someone!

  12. I think this is among the most significant info
    for me. And i am glad reading your article. But should remark on few general things, The web site style is wonderful, the articles is really great : D.
    Good job, cheers

  13. Definitely consider that which you said. Your favorite justification appeared to
    be on the web the easiest factor to have in mind of.
    I say to you, I certainly get irked at the same time as folks consider worries that they just do not recognise about.

    You managed to hit the nail upon the top and also
    outlined out the whole thing with no need side-effects ,
    folks can take a signal. Will probably be again to get more.
    Thanks

  14. Hello there, I discovered your web site by way of
    Google at the same time as searching for a similar matter, your
    website got here up, it seems great. I’ve bookmarked
    it in my google bookmarks.
    Hi there, just become aware of your blog through Google,
    and located that it is truly informative. I’m going to be careful for brussels.
    I’ll be grateful if you happen to proceed
    this in future. Numerous people will likely be benefited from your writing.
    Cheers!

  15. Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyhow, just wanted to
    say excellent blog!

  16. I’m not sure exactly why but this weblog is loading very slow for me.
    Is anyone else having this problem or is it a issue on my
    end? I’ll check back later and see if the problem still exists.

  17. You’re so interesting! I don’t think I’ve read through something like this before.
    So great to discover another person with genuine thoughts
    on this subject matter. Really.. many thanks for
    starting this up. This site is one thing that is needed on the web, someone with a little originality!

  18. Good day I am so thrilled I found your webpage, I really found you
    by error, while I was browsing on Aol for something else, Nonetheless I am here now and would just like to say kudos for a marvelous post and a all round enjoyable blog (I also
    love the theme/design), I don’t have time to browse it all at
    the minute but I have saved it and also added
    your RSS feeds, so when I have time I will be back to read a lot
    more, Please do keep up the fantastic b.

  19. Having read this I thought it was extremely enlightening. I appreciate you spending some time and energy to put this information together.
    I once again find myself personally spending a lot of time both reading and commenting.
    But so what, it was still worth it!

  20. Someone necessarily lend a hand to make seriously posts I’d state.
    That is the first time I frequented your website page and to this point?
    I surprised with the analysis you made to make this actual publish extraordinary.
    Excellent job!

  21. First off I would like to say great blog! I had a quick question in which I’d like to ask
    if you do not mind. I was curious to know how you center yourself and clear your thoughts prior to writing.
    I’ve had a tough time clearing my mind in getting my ideas out there.
    I truly do enjoy writing but it just seems like the
    first 10 to 15 minutes are usually lost just trying to figure out how to
    begin. Any suggestions or hints? Many thanks!

  22. It is the best time to make a few plans for the future and it’s time to
    be happy. I have learn this post and if I may I want to counsel you some interesting
    issues or advice. Maybe you can write subsequent articles relating to
    this article. I wish to read even more issues approximately it!

  23. This is the right web site for everyone who hopes to find out about this topic.
    You know so much its almost tough to argue with you (not that I personally would want to…HaHa).
    You definitely put a fresh spin on a subject that has been written about for ages.
    Wonderful stuff, just great!

  24. I must thank you for the efforts you have put in writing this site.
    I’m hoping to see the same high-grade blog posts from you later on as well.
    In truth, your creative writing abilities has encouraged me to get my own, personal website now 😉

  25. I think this is among the most vital info for me.

    And i’m glad reading your article. But should remark on some general things, The website style is perfect, the articles is really nice :
    D. Good job, cheers

  26. I do not know whether it’s just me or if perhaps everyone else
    experiencing problems with your blog. It appears like some of the written text on your posts are
    running off the screen. Can somebody else please comment and let me know if this
    is happening to them too? This may be a issue with my web browser because I’ve had
    this happen before. Many thanks

  27. Hmm it appears like your blog ate my first comment (it was
    super long) so I guess I’ll just sum it up what I submitted and say,
    I’m thoroughly enjoying your blog. I as well am an aspiring
    blog writer but I’m still new to everything.
    Do you have any helpful hints for rookie blog writers?
    I’d genuinely appreciate it.

  28. Your style is so unique in comparison to other people I’ve read stuff
    from. Thank you for posting when you’ve got the opportunity,
    Guess I’ll just book mark this page.

  29. I’m not sure exactly why but this site is loading incredibly
    slow for me. Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

    1. We’ve attached WordPress to our website to make it easier for our audience to read our content and because WordPress is a reliable and easy to use site for blogging. You can look into doing the same for your website.

  30. Hi there! I simply wish to give you a big thumbs up for your excellent info you’ve got right
    here on this post. I will be returning to your web site for more soon.

  31. What’s Going down i’m new to this, I stumbled upon this
    I have discovered It positively useful and it has helped me out loads.
    I hope to contribute & aid other users like its aided me.

    Great job.

  32. Thanks for ones marvelous posting! I truly enjoyed reading it, you’re a great author.
    I will be sure to bookmark your blog and may come back someday.
    I want to encourage yourself to continue your great work, have a nice evening!

  33. Heya i am for the primary time here. I came across this board and I in finding It truly useful & it helped me out much.

    I’m hoping to offer one thing again and aid others such as
    you helped me.

  34. Simply wish to say your article is as surprising. The clarity in your post
    is simply cool and i could suppose you’re an expert in this subject.
    Fine together with your permission let me to take hold of your feed to keep
    updated with drawing close post. Thanks one million and please carry on the rewarding work.

  35. Hi there, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of
    spam responses? If so how do you stop it, any plugin or anything you can suggest?

    I get so much lately it’s driving me crazy so any support is
    very much appreciated.

  36. I have learn several good stuff here. Certainly value bookmarking for revisiting.
    I surprise how a lot effort you put to create this kind of great informative website.

  37. It’s the best time to make a few plans for the future and it’s time to
    be happy. I have learn this submit and if I may I want to
    recommend you few attention-grabbing things or tips.
    Maybe you can write subsequent articles regarding this article.
    I wish to learn even more things about it!

  38. I always used to study piece of writing in news papers but now as I
    am a user of web thus from now I am using net for articles or reviews, thanks to web.

  39. Thank you for the auspicious writeup. It if truth be told used to
    be a leisure account it. Glance complex to more introduced agreeable from you!

    By the way, how could we be in contact?

  40. Hello there! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Kudos!

  41. I really like your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you?
    Plz respond as I’m looking to construct my own blog
    and would like to know where u got this from.
    cheers

  42. My spouse and I absolutely love your blog and find most
    of your post’s to be exactly what I’m looking
    for. Would you offer guest writers to write content to suit your needs?
    I wouldn’t mind producing a post or elaborating on some of the subjects you write
    about here. Again, awesome blog!

  43. I’m not sure where you’re getting your information, but great topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for fantastic information I was looking for this
    info for my mission.

  44. Simply desire to say your article is as astonishing.
    The clarity in your post is just great and i could assume you’re an expert on this subject.

    Fine with your permission let me to grab your
    RSS feed to keep updated with forthcoming post. Thanks a million and please
    keep up the enjoyable work.

  45. Hi, Neat post. There’s a problem together with your website
    in internet explorer, may check this? IE nonetheless is the market chief and a big section of other folks will leave
    out your fantastic writing due to this problem.

  46. You actually make it seem so easy with your presentation but I find this topic to
    be actually something that I think I would never understand.
    It seems too complex and extremely broad for me. I am looking forward for your next post, I’ll
    try to get the hang of it!

  47. I would like to thank you for the efforts you have put in writing this website.
    I really hope to view the same high-grade content by you later on as
    well. In fact, your creative writing abilities has motivated me to get my own blog now 😉

  48. I intended to create you a very small observation to finally say thank you over
    again for your personal splendid secrets you have documented at this time.

    It was so extremely generous with people like you to deliver publicly all
    most people would’ve made available for an ebook to end up making some cash for themselves,
    principally given that you might have tried it if you ever wanted.
    The smart ideas also served to become a great way to understand that other people online have
    similar fervor just like my very own to grasp somewhat more in terms
    of this condition. I think there are many more fun times up front for folks who examine your website.

  49. I must show thanks to you for bailing me out of such a circumstance.
    Right after researching throughout the world-wide-web and
    finding opinions that were not helpful, I figured my life
    was over. Living without the presence of solutions to the
    issues you’ve fixed by way of your main post is
    a crucial case, as well as the ones that might have negatively affected
    my career if I had not discovered your blog post. Your main capability and kindness in dealing with
    all the things was tremendous. I’m not sure what I would have done if I had not come across such a step like this.
    I can also at this moment relish my future. Thanks
    for your time so much for this impressive and result oriented help.
    I won’t think twice to recommend the sites to any person who ought to have tips on this subject.

  50. hello there and thank you for your information – I’ve definitely
    picked up something new from right here. I did however expertise some
    technical issues using this site, since I experienced to reload
    the site lots of times previous to I could get it to load properly.

    I had been wondering if your web hosting is OK? Not that I’m
    complaining, but slow loading instances times will very frequently affect your placement in google and can damage your quality score if
    ads and marketing with Adwords. Well I’m adding this RSS
    to my e-mail and could look out for a lot more of your respective
    fascinating content. Ensure that you update this again very soon.

  51. Hello! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely glad I found it and I’ll be bookmarking and checking
    back often!

Leave a Reply