When it comes to building your branding, the best place to start is with some inspiration. Whether it’s a mood board, or your Saved section on Instagram, the best place to start is by going straight to the source, and seeing what graphic designers have created.
Currently working on a brand identity project? Maybe you’re in the midst of design work and just need a boost of design inspiration to get you through the day? We’ve collected a talented group of graphic designers on Dribbble who excel at branding design and will help get your creative gears turning. Now, take a look at these 15 stellar portfolios to draw some serious inspiration for your own designs.
01. Jessie Farris
Designer Jessie Farris’ work features confident gestures; her branding chops—often incorporating pattern and collage—are the bedrock for a litany of her projects that effortlessly combine with her UI/UX and product design skills. In short Farris’ work filters through the multiple touch-points of a brand—from print identity to e-commerce to app—and in numerous examples, her nimble handling of multiple typefaces create rich lockups to frame out the rich graphic design suites she builds.
02. Steve Wolf
As head of the eponymous Steve Wolf Designs, the work of designer Steve Wolf features colourful, geometric designs spread across a litany logotypes, packaging, and poster designs. Wolf’s affable identities are often complemented by eye-catching badges and illustrations, giving brands an extended aesthetic reach to be further seen. Wolf’s logo designs—and their breadth of character—are particularly compelling, ranging from the abstract to illustrative, to purely typographic.
03. Amber Asay
Los Angeles’ Amber Asay is a designer whose work is typographically chic, be it for a publication, product, or packaging design. Asay’s typography is elegant and projects a boutique, upscale personality without being pretentious. Using type, her aesthetic voice ranges from understated and minimal, to densely packed and expressive. This typographic take is seen in branding identities, stationery suites, and labelling for a range of products—from coffee to jewellery to home goods to liquor.
04. Mary Frances Foster
St Louis, Missouri’s M.F. Foster studio is the individually-run design studio of Mary Frances Foster. Foster’s branding work features an attractive balance of typographic sensibilities, and illustration talent, all which give wink towards the geniality of mid-century advertising design. Her brewery and restaurant branding projects are especially compelling, featuring smart, stylish typographic moves while still maintaining their respective functional needs, be it of dinner a menu, or beer ingredient list.
05. Ted Carpenter
Partner and Creative Director at Kansas City, Missouri’s Carpenter Collective, Tad Carpenter’s branding work is as good-humoured as it is beautifully crafted. With designs featuring inviting display typography and bold custom illustrations as constants—Carpenter’s penchant for rich colour palettes also imbues his character designs with charisma. But the attention-grabbing elements aren’t the only on-point aspect of the work. Carpenter’s eye for smaller typographic detail is equally as honed; particularly exemplary are his packaging rebrand projects.
06. Adé Hogue
Chicago’s Adé Hogue is a custom lettering tour-de-force, and it’s this razor-sharp skill that makes his branding work so memorable. The visual voice of Hogue’s lettering spans the gamut—from elegant formal scripts, peppy showcard lettering, to energetic brush scripts. Adding to this branding repertoire is Hogue’s eye for dimensional typography, which packs an additional aesthetic punch. In addition to his lettering mastery, Hogue is also a talented illustrator, able to augment the impact of his skills with an additional visual facet.
07. Lula Christman
The work of Vancouver, BC-based designer Lula Christman should be a boon to your search for branding inspiration if you’re in need of work that will put a spring in your step. Christman’s brand identity designs are visually effervescent—they’re vivid and playful, with child-like energy, without straying into appearing childish. In addition to vivid colour palettes, Christman’s design process showcases a knack for lively typography that’s not afraid to dance around its baseline, or embrace the quirks of its letterforms. Adding to these designs are Matisse-esque illustrations that add warmth and charm to the brands being built.
08. Jorgen Grotdal
A self-described type lover, Norway’s Jorgen Grotdal displays that branding projects can succeed while employing an extreme economy of colour. Grotdal’s work—which features intricate monochrome monograms, typographic swashes, and stippled line drawings—leans on the strength of its composition to make its impact. Whether part of print design collateral or emblazoned on a shirt, the branding elements developed in Grotdal’s design projects are dynamically composed, while remaining accessible with their hand-rendered spirit.
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