Category

Branding
In the fast-paced world we live in, it’s critical to find new, unique ways to make your product or service stand out in the crowd of marketers vying for your prospect’s attention.
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The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
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If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting your mind and money into video marketing.
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Your brand evolves continually, and telling that story is important to keep your audience connected and bring in new viewers — which could eventually become loyal customers.
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There’s no disputing it - it's clear that a significant portion of the population prefers to consume content via videos.
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Did you know, that companies that use video marketing grow 49% more than companies that don't? A lot of people are still struggling to get started with video marketing.
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B2B buyers want information, not a sales pitch. According to Forrester, a research and advisory firm, some 59 percent of buyers prefer to conduct their research online instead of interacting with a sales rep and enduring a pitch.
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Today’s young buyers have more options than ever before in terms of how and where they spend their money. Businesses must future-proof their offerings by factoring Gen Z into their social-media strategies for 2019 and beyond.
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No matter how effective your current sales strategy might be, you won’t survive the next few years if you don’t add video to the mix.
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Your brand is not just a logo, colors, fancy tag line, or even some fancy commercial. A brand is not your Facebook Page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile.
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