Category

Content Creation
“Think before your shoot” may be the best video production advice you'll ever receive. Too often, media projects start with footage first, then backtrack to retrofit the raw video into a contrived message that misses the mark.
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Competition for user attention is constantly growing as companies take advantage of new ways to share and market ideas online. While strong search engine optimization helps a site draw in customers, if what visitors find is generic or uninteresting, they're not going to stay.
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The same story can be told in infinitely different ways – especially when it comes to motion graphics, in which designers aren’t constrained by real-life footage, or in fact, reality at all. From the low-tech days of flipbooks and black and white celluloid animation, right up to the invention of Adobe After Effects and Cinema...
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There will always come a time when we all run out of content and nothing to give to our social media community, feeling unsure about what content to create and share. Marketers have a trial and error moment, where we try everything and wait to see which will work, and stick. We’ve managed to find...
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Everyone has their own interview style and manner of shooting a documentary. The following are simply guidelines and rules to make your documentary a success and capture the true feeling of the film.
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Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.
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Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, and outreach and promotion. Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.
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SEO is a strategy that builds on itself, which makes it a scintillating aspect of the online world. With the passage of time, the ability to generate a lead through SEO increases as you figure out more innovative forms of content and web optimization. SEO trends play a vital role in giving direction to the...
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Well-crafted website content plays a huge role in attracting and educating visitors, as well as maintaining search engine visibility so that online users can “discover” you.
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Having good, well put content is what sets you apart from masses, and it delivers the necessary message to you website visitors. The success of your website is determined by the quality of your content. Ultimately, content wins the wallets of your customers. All other components of your website (design, visuals, videos, etc.) provide a...
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