Category

Marketing
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
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Did you know, that companies that use video marketing grow 49% more than companies that don't? A lot of people are still struggling to get started with video marketing.
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B2B buyers want information, not a sales pitch. According to Forrester, a research and advisory firm, some 59 percent of buyers prefer to conduct their research online instead of interacting with a sales rep and enduring a pitch.
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Video content, if done right, has the power to transform a brand from a background player to an established powerhouse. And it's something you should seriously consider integrating into your own marketing mix.
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Content Marketing is a fast growing scene that consistently changing with the maturing technology. And it’s obvious that video marketing is here to stay.
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Today’s young buyers have more options than ever before in terms of how and where they spend their money. Businesses must future-proof their offerings by factoring Gen Z into their social-media strategies for 2019 and beyond.
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The adage, “you get what you pay for,” doesn’t always hold true. When it comes to video advertising, it was found that other factors drive impact more so than the production cost.
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No matter how effective your current sales strategy might be, you won’t survive the next few years if you don’t add video to the mix.
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Your brand is not just a logo, colors, fancy tag line, or even some fancy commercial. A brand is not your Facebook Page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile.
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They say a picture is worth a thousand words, then a video is worth a million. And there is a reason why the old English saying has been modified to reflect the reality of today’s digital world.
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