How Graphic Design Can Change Corporate Identity

Wow! Can graphic design really change a company’s identity? Well, when we consider how graphics can come into play in logo design and advertising, it sure can…and that’s huge! When you think about it in these terms, you want to make sure you are leaving the graphic design responsibilities in the hands of a company that really knows what they are doing.

It’s All About The First Impression:

When someone looks at your company, some of the first things that will stand out to them are the logo design and graphics being used. Quality graphic design will give your company credibility. A poor graphic design can turn off potential customers and clients.

Design is Important:

A thought provoking design can also be key in attracting customers and clients. Some logo designs can be detailed enough to tell a short story that trigger emotions that can be compelling in establishing your brand’s identity. In some cases, a smartly designed package can even entice and persuade a customer, converting them from merely being impressed by your company to actually making a purchase.

Branding Is Key:

Branding is the perceived emotional company image as a whole. This can be expressed in the typeface, imagery and colors used in a company’s logo design and advertising. It is good to be consistent in the branding image conveyed to customers presenting a more professional and memorable identity.

Be Creative:

A sharp looking design can give a company an air of professionalism and credibility but it’s also important to be unique. A distinctive design will help you stand out from the competition.

Invest In a Good Graphic Design:

Graphic design can be expensive, and often the creative budget is one of the first things to get cut. However, if you skimp on graphic design, the company will probably not be happy with the results and it is likely they will end up going for an overhaul later on. The added expense of doing a second round of branding will be an added expense and also might alienate customers who are already familiar with the brand and it’s logo design.

Amazing graphic design is so important to the way a company represents itself, and that’s why it’s essential to invest in great branding from the beginning. Where is the Beef Media can really get behind a company to make sure its being represented in the best light possible. They will see to it that your business makes a memorable impression that will put you at an advantage with your clients and your customers.

We have a passion for creating, designing and marketing. With our joined knowledge of the youth and our skills we design attractive campaigns.  Our concepts and designs will connect you to your desired South African Market. Some of our clients include: Joburg Metro Centre, Joburg City Theatres, Roodepoort Theatre, Soweto Theatre, Joburg Theatre & Stages Restaurants. For more information visit

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