These days designers can easily have their work on the internet with a theme, website or a few clicks.
Back before the internet, designers had to put together physical, printed portfolios and hope to get an interview so someone would look at their work. These days everyone connected to a device can see your work. Sure, you can put your projects on a website and tweet or share it, but is just being out there enough? How do you want to get in front? What will make your work stand out from the crowd?
Creative director, writer, marketer, and professor of advertising at Boston University, Edward Boches’ advice: “The answer might still be idea-generation. The ability to come up with an original, relevant, useful, worthy idea — be it an ad, an app, an experience, a video or a digital platform — that solves a problem.”
So knowing you have a get eye, lots of creativity and original ideas, how do you put those all together to really wow a recruiter or creative director? Here are a few key points to follow:
01. Be thoughtful about what you include.
Don’t grab everything you’ve ever created, snap a few photos and include it with a title. Set aside time to go through all of your pieces, exclude anything you’re not proud of or don’t think is your best work.
Make sure your portfolio is clean, simple and beautiful. It isn’t overwhelming and is so easy to navigate.
“I’ve found that what you put in your portfolio for people to view, you get in return. So if you don’t want a certain type of client, don’t show that type of work in your portfolio. Also, show the best of what you have, you don’t need to show it all. People have short attention spans, especially on the web, so show your best first – don’t make them dig through tons of projects to find it,” says Grant.
02. Select only your strongest pieces.
These are the projects you know were successful, got rave reviews and had good results. it could design you v=created for a certain company that got great feedback. Or work, you created and posted on social platforms that may have become popular by the number of shares or it could be a design that people constantly refer to when they seek work from you.
03. Showcase your most unique and creative work.
Your pieces should be bucking the latest trends. They shouldn’t follow a WordPress theme, and they Shouldn’t be what everyone else is doing. Make people think “Wow, now this is cool!” Make the person looking at your portfolio sees your true character and how you operate when designing. leave out any work that does not properly represent you.
04. Go for variety
Don’t include only one form of design such as website design or illustration. give the viewer a variety of designs to look at and marvel. Though this doesn’t mean that everything shouldn’t work together. Make sure it all still looks like it’s one person’s work. it should have the character of the same designer but have the feel and look of versatility.
05. Decide on how many pieces to include.
The suggestions vary depending on who you ask. Go for quality not quantity. My suggestion is 10 on the low end to no more than 20. You don’t want to lose the attention span of the viewer.
No matter how great your work is, the viewer will still only click through a few projects before moving one always select a handful of successful projects that are inviting and eye-catching, not overwhelming.
06. Go high-resolution.
Even if your portfolio is 100% online, you never know if you may need a physical one down the road or if you need to print any pieces. Having high-resolution photos of all your pieces is a great idea whether you’re producing a portfolio or not. Plus, clear close-ups are perfect for sharing on social media, they create drama and give your portfolio a high-quality look.
07. Stay current.
Don’t include anything older than 3 years. Trends, techniques and technology change quickly. You don’t want to look outdated. Therefore publish work you’ve done recently that has the current trends featured in it.
08. The chosen few.
Once you have the final pieces selected, make sure they’re cohesive, that they form your “brand.” You don’t want your portfolio to look like it’s a group of many peoples’ work.
09. Make sure the pieces flow nicely from one to the next.
That doesn’t mean you have to group all web design together and all logos together. Look at the colors and how the angles work together. Assemble your work in a fashion that makes it interesting to the viewer and attractive enough for them to want to hire you.
Where is the Beef Media is a comprised of a team of creatives that are knowledgeable about the digital media market, we offer a range of services such as, Graphic Design, Web Design & Development, Content Creation and Mobile app Development. Visit our website for more information.