Keyword Presence (Prominence)

In search engine optimization (SEO), this refers to the prominent placement of keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.

How to Choose the Best Keywords for SEO

Keyword placement is incredibly important. They direct organic search traffic to our content, and help us weed out people who were never going to buy from our blog, anyway.

And we’re not just talking about Google, all internet marketplaces have a search function. That opens this keyword placement guide to YouTube, Linked In, Upwork, Amazon, and even online forums or Facebook Groups.

If you’re not using keywords correctly, you could be attracting the wrong type of website visitors with your current search rank and choice of keywords. The kind that never make a purchase, pick up a phone, or waste your time. And that’s a lot of lost opportunities.

Let’s take a look at proper keyword placement with a slant towards affiliate marketing.


Keyword Competition

There’s a lot of free tools out there that will help you figure out what keywords get the most traffic, but none of them will tell you if you have a shot at ranking for them.

If you don’t know who you’re competing with and what their metrics are, how do you know if your own metrics are good enough to compete for the top spot on a search results page?

Keywords and keyword placement are one thing, but keyword competition boils down to sentence structure, semantics and synonyms.

A small tweak in how you string together your keywords could give you the edge you need to dodge your much bigger competitor.

Identifying keywords that your biggest competitors are not using could give you the edge you need to rank quickly and win that top spot on Google.


Keyword Segments

Thoughtful keyword selection is important and so is how you organize them within your website as a whole, not just on a single page.

Advanced keyword groups help to uncover trends; which rank best, which are more likely to convert, or who, why, what, where and when (wherein the buyer’s journey) your customer is. For instance, grouping keywords by stages in a buyer’s journey will help you identify at which stage you’re most likely to get a conversion. Is your best customer a beginner or are they experienced?

At the beginning of a buyer’s journey, they’re often unaware of the solution you provide and instead they’ll search for symptoms. Entire posts could be written about symptoms and convert really well.

Grouping keywords by brand or people will show you which perform best.
Grouping keywords by location will help you figure out where your highest converting customers are. Even spellings of words that vary by geography can help.

Keyword segmentation is all about what works for you, and how you segment them depends on your unique goals. There’s no one size fits all keyword segmentation routine.Keyword segments should always be considered before anything is created or published, and that goes for bloggers, too. It’s also an important reason why marketing departments should take cues from their SEO team first, and not the other way around.


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