Keyword Research and Analysis

What is keyword research?

Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms. It is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.


Why are they so important?

Keyword research is one of three important SEO factors along with link building and content marketing. The difference between a website that gets tons of organic searches and one that gets none is in the keywords that you use. By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.

Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, and outreach and promotion. Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.

As a bonus, researching keywords help you figure out the thoughts, fears, and desires of your target market. That’s because keywords research gives you tremendous insight into what potential customers searching for… and the exact words and phrases that they use.


How to do Keyword research.

One of the best ways to improve your keyword research is to follow a set of steps so you can analyze all keyword possibilities.

But before jumping into actual keyword research, it’s a good idea to take some time to ask yourself a few questions:

  • What does my target audience look like?
  • What type of content are my readers looking for?
  • How can I narrow down the niche I am looking to write about?
  • What do I offer as a solution for my customers?

Understanding the answers to these questions will give you a good starting point.

Here are a few steps on how to do Keyword Research:

  1. Learn about Your Current Audience
  2. Create a List of Potential Keywords
  3. Analyze Your Keyword List
  4. Check Your Competitio

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