Logos need to be able to stand the test time, and it won’t be long until today’s hottest design trends look outdated. Design trends look nice on a flyer or advert, but if you use them in your logo, it won’t age well.
The entire point of a logo is to have a unique piece of imagery to brand yourself with so that your target audience can easily identify you. It’s pretty hard to accomplish that when you’re doing what everyone else is doing though. Your logo should be unique enough that a customer could quickly pick it out of a lineup without any text or wording accompanying it, and using design trends can disrupt that by making it blend in with everyone else just a little more.
Here are six logo trends you should avoid:
Gradients seem to be everywhere lately. They can look nice and work really well in a logo, but they shouldn’t be overused, and the logo shouldn’t depend on them entirely. The logo should still be recognizable when stripped down to all black or all white.
Thin lines look nice because they’re simple and clean, but they become problematic when you try to scale the design down to small sizes. A logo needs to be able to scale to really small sizes and still be legible, which is why thin lines are one of the top logo trends to avoid.
Crosses were once cool and gave the illusion of uniqueness. However lately, they seem to be everywhere. Your logo shouldn’t be generic.
Like crosses comet trails are over used. In certain context they make absolute sense and they look great, but if you want you logo to stand out and look different from the rest you would do well to avoid is trend.
Stick Figure Pine Trees
For whatever reason we’ve been seeing these stick figure trees everywhere, which makes sense in the context of something like lumber or environmentalism, but using them for the sake of using them just seems silly.
Here’s another over used logo trend — use of watercolor in logos! It looks really nice, but using any kind of raster imagery in a logo is a very big no-no. Logos need all of the versatility that vectors offer, therefore they really should be created with vectors.
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