Mobile Apps Vs. Mobile Websites

Its no hidden secrete that businesses have added mobiles to their marketing strategies because that’s where the direction world is taking. The number of mobile-only internet users have surpassed desktop-only users by a margin, but mobile-app usage has also overtaken desktop usage. And because of this shift, companies are re-thinking their mobile strategies. The major question that they have been grappling with however, is whether a mobile app or a mobile website is the right way to go.

You are probably wondering what’s the difference anyways:

Difference Between Mobile Apps and Mobile Websites.

Both apps and mobile websites are accessed via a mobile device such as a phone or tablet. A mobile website is exactly as it sounds. It’s a website that consists of browser-based HTML pages that are linked together. Responsive websites are designed for different platforms and adjust to different screen sizes and layouts. Responsive websites are becoming increasingly standard.

Like traditional websites, mobile websites can display text content, data, images, and video. They can also access mobile-specific features such as click-to-call or location-based mapping. Mobile apps, on the other hand, are applications that are downloaded and installed on a user’s mobile device. An app can pull content and data from the Internet, similar to a website, or it can download the content so that it can be accessed without an Internet connection. We’ll look into the pros and cons for each so you can make a more informed decision when establishing the smartest mobile strategy for your brand.

Mobile App Pros

A native mobile app is an app that is developed for a particular platform, for example, iOS or Android, and are installed on the device itself. A native app is written in the language of the operating system of the device. Apps are a completely separate entity from a company’s website, and are often an extension of a brand.

  1. Offers new branding opportunities to users
  2. Personalization
  3. Leverage Device Capabilities
  4. Offline Access of Content
  5. Increased Customer Engagement
  6. Increased Brand Presence

Mobile Website Pros

A mobile website is a website that has a responsive design and works for different screen sizes. Essentially, it’s a customised version of a regular website that is used specifically for mobile. Here are the benefits of a mobile website

  1. Broader Audience Reach
  2. Cost-Effective
  3. SEO & Brand Visibility

Mobile websites are also more difficult for a user to navigate since they’re on a much smaller screen than desktop. This means that you should have fewer steps for the user to take. If you don’t simplify the user journey, users can get frustrated and will abandon the site altogether. This will not only lower conversion rates but can also damage your brand image. Make sure to optimize your site’s functionality on mobile devices, ensuring that the user journey is simple and straightforward. 

So, Which is the better option?

When it comes to choosing between a mobile app and a mobile website the right choice will be based on your product/service needs, and your business’ objectives. If your goal is to offer mobile-friendly content to a wide range of people, then a mobile website is probably the way to go. However, if you want to better engage, interact with, and communicate with your customers to drive customer loyalty, a mobile app is an excellent choice.

In many cases, you may decide you need both a mobile website and a mobile app. If done correctly, both can be a strategic and valuable choice. So when it comes to your brand’s mobile strategy, it’s not a question of a mobile website or a mobile, but perhaps a two-pronged approach.

Once you have decided which strategy to go with, visit our website and see how we can help you. We create Websites and Mobile App at Where is the Beef media