What is Search Engine Optimization or SEO?

It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Why We Need It.

SEO helps your business in many ways and is an essential tool in your marketing and outreach efforts. Internet users rely on search for answers and to find certain services or products. If your focus is local, potential customers still use search engines to look for reviews and directions. If you provide valuable information and make it easy for search engines to find and organize it, they will reward you with higher rankings. This increased exposure means more visitors to your pages. Search engine optimization is one of the most effective and sustainable ways to build your online presence. Rather than seeing it as something to “fix” after you’ve created content, keep SEO top of mind from the beginning.

Why cant Search Engines Figure Out Websites without SEOs

The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. There is a limit to how search engines can operate. The right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

It is important to ensure that you SEO is strong, that you are visible by keywords and for the services you provide. There are many ways to get this going find the right path for your organization.

Check out our website for more information on how we can help you get your Website SEOed www.whereisthebeef.co.za/#about