There are many factors that can influence the design process. The design process is influenced by the clients needs and requirements, the finances available, the timescale. typography, shape and site conditions, and even colour of the design.


The design is influenced by the font you choose to add to your design. This influences the design process as it affects how the Logo, Website or any other graphic document. Before you can even continue with you design you ought to ensure that that the type you choose appeals to the required audience that it is legible, and that it fulfils the purse of the design.

Typography could literally make or break your design. When it is done right your guaranteed success and a happy client. Words are the one thing that will remain with your audience so make sure that they are presented to suit the right audience and that they can catch their attention and keep it.


Designers adore it. Website owners want to fill it. What is it? Whitespace! Whitespace is one of the most overlooked and underutilised elements that make up a great web layout. Too often, whitespace is seen as empty space and, therefore, a waste of screen real estate. However, the truth is that whitespace is one of the most valuable parts of your design.

Why Does Whitespace Matter? Whitespace is THE fundamental building block of good design. When designers talk about whitespace, they actually mean negative space, the space between elements in a composition. It is the portion of the page left unmarked; the space between graphics, margins and gutters. It is the space between columns, between lines of type or figures that provides visual breathing room for the eye.


No wonder colour plays a significant role in anything you design. In fact, how your work will be received by your target audience particularly depend on the colour. Any design that does not have relevant colour combination will worth no value, no matter how skilfully you designed it or how long you took to design. Having the colour sense of the target audience and the relation of colour to the thing you design is something that designers value most. 


Shape is like the skeleton of the thing you design. Be sure to make the shape more relevant to your design. Shape can be more meaningful, can be something that says a lot about your design and can be abstract as well. The shapes and white spaces are used to create a perceived series of silhouettes.


You can tell stories in images. Images represent what you are actually designing. You can visualise your thoughts in your design through images.Having relevant images on a design makes it more relevant and understandable to your target people. Size, type and the angle of using an image matter a lot. Not necessarily an image will be there in the way what it really is. It can be given some modifications, but make sure you use the right image.

Cost analysis

Never design anything that your client can not afford. Whatever the product or thing is, it has to be within the range of the person you are designing for. Your effort will go in vain if it is not affordable for the people it is for. This is why the budget plays a significant role in design. You wouldn’t spend a long time for a work that pays you less. Would you? So always think about budget and make your design affordable.

Your design will make sense once you consider all the things above before you design. Those who are leading the industry with their design consider these to be followed. Innovation and creativity are something that you bring to your design yourself. But having all these things in mind will make you much more of an expert designer. Never limit yourself to just some design software and tools. Add value to your design with such type of design concepts.

We have a passion for creating, designing & marketing. Our in-depth knowledge of designing visually striking artwork & our skills to create attractive campaigns that will work well for you & your company. For more information visit

Leave a Reply