Branding is evolving once again. Everything will take a shift this year. Logo design will move to a different path this. Nothing to drastic, but the future sure is bright for the design world. Designers are catching up with the latest logo design trends for a new digital landscape. Tomorrow’s logos will take advantage of technological advancements and a fascination for futurism, but won’t forget the “good ol’ days.”
Let’s get in to the top 5 Logo design trends of 2019:
Brands – most notably in the tech and fashion industries – are removing any extra elements in their logo and focusing on type only, with the vast majority going for sans serif. Simplicity is now, once again key. Some designers are creating artful designs with single stroke lines, or type used in creative ways to convey this minimal look
2. Finer Details
While minimalism’s stronghold on digital design remains undefeated, 2019’s logos are moving towards more detailed and elaborate designs. Usually involving hand-drawn illustrations, we’re seeing lots of baroque-inspired designs that embrace the details rather than stripping them away. This trend brings back all of the minimalist’s no-no’s: line shading, flourishes to fill negative space, concentric circles, parallel lines, and attention to minor details
3. Friendlier Geometrics
Abstract geometry and shapes are a prevailing trend across the board. These “mathematical” shapes and imagery are ideal for recreating that futuristic, sci-fi look that’s popular on screens. And because the style’s natural flaw is that it can come across as cold or oppressive. Designers are softening its appearance with warm colours or bright colour palettes and the addition of curves to bring balance to logo compositions.
4. Historical Logos
Vintage and retro logos were a popular logo trend in 2018… so popular that in 2019, if you want your historical logo to stand out, you have to look back farther than ever before. More logos are drawing influence from the Renaissance or medieval styles, looking at imagery from guild emblems, coats of arms, and other crests predating the Industrial age in hopes of “borrowing” their authenticity.
Badges have been a common logo design style since the beginning, but it wasn’t since the surge of the Hipster aesthetic movement that they got the credit and exposure they deserve, and rightfully so. In this day and age, they are a powerful, versatile and effective way to convey a business’ identity, especially for integrating tag-lines and the year the business was established.
Let us know what kind logo you are looking for and we will design one for you. For more information check out our website http://www.whereisthebeef.co.za/#works