Top SEO and Lead Generation Trends 2019

There is no denying the fact that lead generation is an integral aspect of online digital setup. Lead generation is essential for every type of business. The process facilitates you to identify prospective clients so that you can match your target audience with brand’s offerings.

The significance of SEO lead generation is of paramount stature. It helps increase your brand visibility to prospective customers. With people and businesses becoming increasingly dependent on Google, in a bid to find the goods and services, the role of SEO is on astonishingly inclined plane.

Blogging is a mighty effective SEO technique as it plays a crucial role with a number of things that are significant ranking factors. When you have a blog that has a huge following and is updated quite regularly with SEO blogs of high-quality or is based on the topics relevant to your audience – it can strike a massive difference in the performance of your overall website visibility in the search engines.

Here are five SEO trends you can follow in 2019

Content Marketing

Content Marketing is the most amazing option for brands that have a lot of content to share. Content Marketing is about information. In other words, it’s the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives.

“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.”

Not only content is critical from an SEO point of view, but the fact of the matter is, the copy that fails to generate interest of the reader will reflect poorly on the description and appeal level of the products as well.

Social Media Marketing

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.

The use of social media is at its all-time peak. Social media helps you refine the entire lead generation phase as it allows for a more objective and targeted approach. 62% of the marketers strongly believe that social media has proven itself to be an effective channel in lead generation. It presents the businesses a fabulous platform to interact and serve their customers.

Higher Customisation

Customization refers in the context of international marketing to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions. Therein, customization follows a market-driven orientation (as opposed to a product-driven orientation) and aims at increasing customer satisfaction by adopting the company’s products to local needs.

In the world of B2B interactions, 75% of consumers report that they expect companies to send them customized offers – keeping in mind their specific sets of needs and wants. More than half of the consumers expect the brands to be proactive in predicting their needs and make suitable suggestions in the first point of contact.

Use Long-Tail Keywords

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.

This waiting time can be reduced by the professional and expert use of long-tail keywords. These keywords include two or more phrases. The reason for the success of these types of keywords is they are less competitive and easier to rank on the search engine.

The Era of Automation

The magical advancements of artificial intelligence (AI) and machine learning are being recognized. It’s not at all surprising that automation is quickly becoming one of the biggest lead generation strategies of 2019.

The research report at McKinsey found out that 60% of businesses are already in the process of adopting it. The aggressive uses of chatbots are one of the best uses of automation. With the help of these automated chatbots, you can easily provide 24/7 services to the clients, serving it to the best of your abilities.

Advance versions of these chatbots can even secure orders for your brand, paving the way for you to turn a lead into a client. Modern day marketers use automation to process and analyze data. For instance, a digital marketing campaign generates tons of data points.

SEO is a strategy that builds on itself, which makes it a scintillating aspect of online world. With the passage of time, the ability to generate lead through SEO increases as you figure out more innovative forms of content and web optimization. SEO trends play a vital role in giving the direction to the brand as well as site’s ranking success.

Visit our website to find out how we can assist with your SEO and lead generation.