A brand is a relationship between a business or organisation and its audience. A brand identity is how the organisation communicates its personality, tone and essence, as well as memories, emotions and experiences.
Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and colour.
Please do not confuse Branding with visual identity. The two terms are usually used interchangeably, and that can cause a lot of confusion. branding is what people say about your brand whereas a visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand.
It includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand. One big mistake business owners make is thinking that branding is simply just making a logo. While it is a part of it, branding goes far beyond a logo. Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual.
Designers that specialise in visual identity graphic design collaborate with brand stakeholders to create visuals that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.
Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organisations, trends and competitors.
Creating a brand for your business is much more than just creating a logo. It involves everything from creating a visual identity, creating your brand’s personality and finding your voice as a business. Your branding has a great emotional impact on consumer decision making. People often to buy a product because of brand awareness and simply because they have created an emotional connection with a certain brand.
If you haven’t fully developed your brand, you may not be evoking the emotions that you wish to with your branding. In the end, it is often beneficial for business owners to hire a branding company to develop all of the different aspects in a complete branding process.
We have a team of talented, passionate and professional designers that would be happy to assist you with your business’ Visual Identity. Visit our website for more information. www.whereisthebeef.co.za