Vital Questions Before Building an App

Before writing an article, you have to consider the for W’s and H. “Where”, “Why”, “What”, “Why” and “How”. These will help you come up with and informed and impactful article. This same attitude needs to applied when you are about to create/build and app.

Here are a few questions we think everyone should ask before they develop an app:

How Does It Help Your Customers?

Would an app bring new customers or help existing customers, would it help increase internal productivity, would it help beat the competition, would I get good ROI? If the answer to any of these questions is “yes,” you should build an app for your business.

Where Does Your Audience Shop and Research?

If your audience uses their phone to do research, shop for what you offer, or needs to tap into what you offer on the go, then you need to get a mobile app to facilitate these tasks for your customers. Especially if you take a payment from them, then you really should get a mobile app

What’s the Context of Use?

Think about the “context” of the user. They’re likely on the go, looking for immediate information/action and don’t have time for complicated multi-step experiences. If your business can play to these contextual clues, then an app might be helpful. If, however, your business can’t provide simple and immediate value, then a mobile app is likely not the best tool for engaging with customers.

Is There a Niche for It?

With the millions of apps available and being created yearly, consumers are getting tired of having an app for everything. Before investing in an app, consider whether or not this app will provide significant unique functionality. Are there other apps out there that do something similar? Would you be better off having a responsive version of your site? Make sure there’s a niche for your app!

Will It Add Value to the Customer Experience?

While it might be neat to have, if it doesn’t really add value for the customer in a way that excites them, then it’s not necessary. For example, if you are in a business where the on-demand concept is hot, you may want to consider adding an app to bring the mobility feature to the process. Also, if you think your customers may be enticed with loyalty programs and coupons, an app works well.

Who Is the App for?

The best apps delight users and empower their professional or social lives. Some of the worst apps exist solely to serve the interests of the company that made them. Ask yourself: Do you want an app to “increase engagement,” bombard users with promotional notifications, or harvest their data? Or do you want an app because you can see the real-world benefit to its future users?

Will the Mobile App Deliver Return On investment?

Developing a native mobile app can get expensive depending on functionality. However, there are many cost-effective solutions that allow you to create an app without breaking the bank. Mobile apps are a great way to increase customer engagement and loyalty. Over time, that increase in customer engagement and loyalty will translate into an increase in revenue.

When you have made the decision to build an app for you business give us a ring and we’ll create out that’s best suited for you business and user friendly for you targeted audience. Visit our website for more information.

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