We’re moving into a very colourful era in life. The use of vivid, rainbow colours is trending once again. Rather has been trending since 2015 and has not moved from its top spot since. Designers are taking a change with a lot of colour and incorporating vivid rainbow, gradient colors into design projects. and we think its pretty awesome

Here are a few ideas on how you can implement this amazing trend:

Rainbow Animation

When you hear “rainbow colours,” the first thing that comes to mind is probably not a good design. There are too many glaring examples of garish projects with rainbow-themed colour palettes that are overwhelming and, quite frankly, design disasters. Today’s rainbow colours are anything but disastrous. They are classy, simple and provide just the right amount of colour to a surprising number of projects. Rainbow palettes aren’t just for small websites either.


Colour on dark background

Rainbow colours can be a challenge to use because of concerns of contrast. Putting bright rainbow style hues on a dark background can simplify this issue. Bright colours will be brought to life on a dark background. Quite a few designers are using the technique of using a lot of high colour images to create a mosaic with a rainbow feel.  While most uses of rainbow color provide a graduation from red to yellow to green to blue, that’s not always the case. Rainbow color palettes can be anything with wide-ranging hue usage.


Subtle Colours

the use of rainbow colours doesn’t necessarily have to pop out of the canvas, they could be subtle but refreshing. You look at the design almost because it is so different than many of the other designs out there right now. You are attracted to the simplicity thereof. Even with a more subdued rainbow colour palette, place an emphasis on contrast between background and foreground elements to ensure that each element is easy to see and read. This is the most common problem with rainbow style designs – not enough contrast and challenging readability.


Rainbow Logo design

Consider using rainbow colours for a simple logo. This is likely the most difficult use of rainbow colour, but can have a striking effect.It’s challenging because of all the places – and ways – a logo might be used. Opting for rainbow colours might work best for small brands that don’t use the logo in a lot of applications. You’ll definitely want a secondary option as well for when a lot of colour just doesn’t work.


Colour as focal point

Rainbow colour can be the thing that draws users into a design with a strong first impression.But there’s a thin line between rainbow colour that engages and rainbow colour that can turn users away. Remember some of the website designs of the late 1990s and early 2000s when almost every website had bright colours splashed everywhere (and blinking)? That kind of rainbow colour treatment can be disastrous and turn users away.


Engaging Background

Rainbow blobs could almost be a colour trend of their own – liquid animations, ink style, moving colour bubbles. As a background element, rainbow colour can help set the tone for a project and drive user engagement. While many of these background elements do have some movement in the form of an animation or video, they don’t have to. What’s common among websites with rainbow backgrounds is that they are often contained to the home page or above-the-scroll design and the rest of the website is less busy.That’s a great technique when it comes to engagement. There’s something right away for users to connect with, leading them to content they can dive into a little deeper.


More Gradient Techniques

Try a gradient overlay with a rainbow feel to it. Go for a full-scale colour change from red to blue, Using a gradient can be a fun way to add colour without feeling overwhelming. It works full-screen or in smaller elements. A gradient can also help you incorporate brand colours into a rainbow style colour scheme without an all-out website redesign.


As you would have notice rainbow colour design is a lot of fun.
It can be challenging to use if colour is too scary for you. But start small with one rainbow colour element to see how it works for you. Most designers aren’t converting entire websites into rainbow designs; they are using rainbow colour to create effective visuals that draw users in.

Where is he Beef Design team is well versed in all things design. Check out our Website for more information www.whereisthebeef.co.za/#about

3 Responses
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