In a world where we are surrounded by information, it is important for designers to think about being clear with their layouts. You need to be able to get and keep the attentions of web visitors. Your design needs to be readable and simple to understand and likable.
A good way to deliver an enjoyable experience on the web is to understand more about whitespace and how you can use it to create a nice, simple and elegant design. Whitespace is actually really important to web design because you can use it to improve readability and website performance.
What is Whitespace?
Whitespace, many times referred to as negative space, is the portion of a page left unmarked, the portion that is left blank, or (as Mark would quote) the empty space in a page. In web design terms, it’s the space between graphics, columns, images, text, margins and other elements. It is the space left untouched in order to smooth things out and transform a page into something elegant. It is also the blank space that reminds us that simpler designs are beautiful and that we don’t need to create a layout filled with text and graphical elements to deliver a clear and direct message.
Negative space is a key design element that you may come across in the fields of art, architecture, interior design, and landscaping and web design. Rather than serving as awkward, empty areas with no purpose, properly implemented negative space directs a viewer’s attention and contributes to a seamless user experience.
Even though we call it white space, it doesn’t mean the actual space must be white. The blank space may be filled with any colour as long as it is free of any elements like text or images. Whitespace is also associated with elegance and sophistication since it is a way to organize text, organize elements and guide users’ attention to certain elements.
How to use White Space
Let some elements float. Web page layouts are, by nature, fairly geometric and boxy. Although it’s normally a good idea to align all your elements to a grid, your page can look too rigid if you follow this rule to the letter. To add visual interest, have some fun with one of the more important elements on the page. Allow an important element to break the rules a little by falling outside of the grid. This also helps it stand out from the rest.
Remember that less is more. Of course, the less you have going on in the page, the easier it is to include white space and floating elements that break out of the rigid grid structure. Limit the amount of detail you include about the less important things on the page — save the detail for another page that focuses on that element
Micro white space
‘Micro white space’ refers to the smaller gaps found between lines of text, images in a grid or gallery, menu links, and other such elements:
This space is crucial for ensuring that visitors can read the text on your page, and for separating elements to show that they’re distinct. In most cases, everything on your page should have at least a bit of micro white space around it.
Macro white space
These are the larger empty areas found between sections of a page, around content blocks, or separating sidebars, headers, and footers from the main content:
Macro white space helps visitors understand the structure of your web page. It quickly shows where one section ends and another begins. Plus, it ensures that key elements such as navigation are easily distinguishable from everything else.
The thing to remember about designing for the web is that you always want to deliver a great product to your clients. The way to do this is to properly use whitespace to give your client’s readers the best experience you can so that they keep coming back for more. A designer’s main goal is to make the web look simple and to un-clutter the visual frenzy that often pollutes the web. We need to develop layouts that are easy on the eyes and that make people want to keep reading.
If you’re looking for a reader friendly website that not only attracts but keeps visitors coming back for more, check out our website to see how we can be of assistance www.whereisthebeef.co.za/#about